Why Pink?

by Serenite - July 01, 2025

Was it ever really a choice?

Or did they paint our world with it until it soaked into our skin,

whispering: This is who you are. This is how you’ll be seen.

They said pink was soft,

so they gave us softness.

Pink was quiet,

so they silenced us sweetly.

Pink was pretty,

so we learned to be beautiful before we learned to be whole.

But it wasn’t always this way.

Once, pink was bold.

A cousin of red—loud, warm, alive.

Worn by boys before the marketers got clever.

Before color had a gender

and childhood had a price tag.

Now it blushes from tea shop walls and toy aisles,

from lotion bottles and empowerment campaigns,

from power drills made “just for her”—as if painting it pink

could make it less of a threat.

And still.

We reach for it.

Not because we were told to.

But because we made it ours.

Because even after the branding and the brainwashing,